The biddable blog
Insights on lead generation, local advertising, and growing your service business.
Why Agencies Charge So Much, And Why They Keep Pushing You To Spend More
Understand the agency business model so you can decide if it serves you. Spoiler: it often does not for SMBs.
Angi Alternatives for Local Service Businesses in 2025
Angi works for some businesses, but many trades are tired of low-quality leads and unpredictable pricing. Here are the best Angi alternatives in 2025.
How Much Should Local Businesses Spend on Ads in 2025?
A practical breakdown of how much HVAC, plumbing, roofing, and other local service businesses should spend on ads in 2025 — including benchmarks and CPL expectations.
Why Exclusive Leads Matter, And How To Get Them With biddable
Shared leads force you to compete for every job you paid for. Exclusive leads belong only to you. Here's why that matters, and how to get them in 48 hours.
Why biddable Chose Exclusive Leads As Its Core Model
Exclusive leads create better outcomes for both the local business and the homeowner. Here is why biddable made exclusivity a foundational choice.
How Roofing Contractors Can Get Exclusive Leads Without Hiring an Agency
Agencies eat into your margins and lock you into long contracts. Here is how roofing contractors are getting exclusive, high-intent leads on their own terms.
Why Roofing Companies Are Leaving Angi and Thumbtack for biddable
Shared leads, rising costs, and low booking rates are pushing roofers away from lead marketplaces. Here is why biddable is becoming the go-to alternative.
Roofing Lead Cost Benchmarks (2026): What You Should Pay Per Qualified Lead by Market
Most roofers either overpay for junk or underpay and get nothing. Here are the real CPL benchmarks by market size, how storm season shifts them, and a quick calculator to find your max affordable cost per lead.
Google LSA vs Facebook Ads vs Exclusive Lead Service for Roofers: Which Actually Books Jobs?
Three channels dominate roofing lead generation in 2026. Each has a different risk profile, effort requirement, and booking rate. Here is the decision framework that tells you which one fits your business.